Written on October 2, 2010 at 1:14 pm by troyt

Go Ahead – Swipe These Copywriting Tips And Use Them

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You can find fees ranging from several hundred to twenty thousand dollars for a single sales letter, of course it all depends on your skill, experience, and reputation. It is true that words sell, and if you’re skilled in this field you can sell just about anything.

If you learn how to write good copy that converts, all kinds of doors will open; freelance copywriting, working for an agency, or even selling products whether your own or as an affiliate. You stand a much better chance of long-term success in IM by learning this art. But this isn’t for everyone because so many people are not willing to be devoted to learning it. The rewards are mighty, and if you’re willing to do it, then we gladly offer the following tips to help you get started.

A good sales copy is all about emotions. Your words should have the power to convince your prospect that your product is the solution they have been looking. You really want them to make an impulsive decision to make the purchase at that moment, and for this you have to reach their emotions. Your copy is supposed to be exciting and interesting, not dull and boring. Don’t forget that your goal is to get your readers to respond the way you want, so don’t just list a bunch of interesting facts to them. This doesn’t mean you should lie or exaggerate about your product; stay within ethical bounds. Stick to the truth about your product, but also make your arguments emotionally convincing. Make them feel connected to you by expressing empathy and concern. You don’t want them to be thinking too hard, but to relax and feel like someone friendly is talking to them. You are the grand host, and in that capacity you need to make people feel totally comfortable, and one way to do that is by eliminating any risk to doing business with you. The most common method to do that is with an iron clad guarantee that removes the risk. The less experienced marketers tend to be afraid to offer a great guarantee by thinking they’ll get ripped-off. But it’s quite the opposite; you’ll be able to get more business when you have a strong guarantee to support your product. You will discover that extremely few people will ever do that, plus if it does happen it is just business – dismiss it. But the simply-stated guarantee works fine. Here’s a cool one to use, make your guarantee period long… like a year, no kidding, and the effect it has is to almost eliminate refunds.

It is possible to use humor in your copy, but it really depends on the market and product. Keep a good balance between being professional and using humor that makes your prospect feel comfortable. Most of the time you need to be serious in your copy because people are busy – do not waste anyone’s time and that includes mine.

Copywriting is a difficult art that takes regular study and practice if you want to excel at it. There are many copywriters who started from a non-marketing background but got to a stage where they not only write copy for themselves but also for their clients. You simply have to stay focused on your goal and work regularly at it, and you’ll soon see results. When it comes down to it, good copywriting skills are the closest thing to having your computer print out money for you.

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